Middle East, North Africa edtech market to hit $5.5B by 2028: Report

The report attributes the market growth to governments in the MENA region embracing online education platforms, as part of their pandemic response. Many countries in the region are implementing initiatives to improve e-learning.

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The Middle East and North Africa edtech market is expected to grow from $2.5 billion in 2022 to $5.5 billion by 2028 with an estimated compound annual growth rate for 2023-2028 is 14.2 percent, according to a new report from Reportlinker.com.

The report titled “MENA Edtech Market Forecast to 2028 – COVID-19 Impact and Regional Analysis by Sector and End User” attributes the market growth to governments in the MENA region embracing online education platforms, as part of their pandemic response. Many countries in the region are implementing initiatives to improve e-learning.

At the World Government Summit in February 2023, the United Arab Emirates government partnered with the Emirates Red Crescent to invest AED100 million (about $27.22 million) in a Digital School Fund.

To increase educational opportunities for one million students in disaster- and crisis-affected countries, the fund will provide financial support to the Digital School’s programs and also provide smart and flexible distance learning.

Various key global market players are investing in online learning projects in the region like KITMEK which launched the Middle East’s first AI-based interactive digital school in January 2023. This platform offers a global curriculum for only $1 per month, enabling children from kindergarten to fifth grade to learn and review material at their own pace.

In March 2022, BYJU and Qatar Investment Authority agreed to open an education technology business, research, and development center in Doha. The center will develop customized learning solutions for students in MENA.

New learning solutions from market players are expected to drive growth in the MENA edtech market.

The COVID-19 pandemic has sparked a surge in demand for online education in the MENA region, prompting many higher education providers to ramp up their digital degree programs and courses.

Since mid-March 2020, Coursera has seen a 500 percent increase in online learners from the MENA with 3.4 current learners. FutureLearn also reported a 500 percent surge in participation from MENA, while edX’s regional enrolments have grown by more than 200 percent. HP Inc. launched its digital teaching, comprehensive, and learning program in May 2021 to serve the region.

Nathan Yasis

Nathan Yasis

Nathan studied information technology and secondary education in college. He dabbled in and taught creative writing and research to high school students for three years before settling in as a digital journalist.

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Nathan Yasis

Nathan Yasis

Nathan studied information technology and secondary education in college. He dabbled in and taught creative writing and research to high school students for three years before settling in as a digital journalist.

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