The report confirms other driving forces include the rising interest in higher education in foreign countries, especially France and the United Kingdom, and the shift from traditional learning to online and virtual learning post-Covid.
The report confirms other driving forces include the rising interest in higher education in foreign countries, especially France and the United Kingdom, and the shift from traditional learning to online and virtual learning post-Covid.
Europe’s educational tourism industry is on the rise, projected to grow at a compound annual growth rate of 15 percent from 2023 to 2033, according to a report by Future Market Insights.
Revenue from this sector, which totaled $92.1 billion in 2022, is expected to increase fourfold to $436.5 billion by 2033, the report added.
Educational tourism, where travel is an essential tool for learning, is thriving in Europe due to a robust increase in people traveling for educational purposes. Several trends, including growing consumer spending on education and partnerships between academic institutions and the tourism industry, are influencing this market growth.
The report confirms other driving forces include the rising interest in higher education in foreign countries, especially France and the United Kingdom, and the shift from traditional learning to online and virtual learning post-Covid. An increase in promotional campaigns through social media and influencer marketing is also amplifying the demand for educational tourism in Europe.
The sector is also benefiting from the introduction of advanced teaching aids and the offer of several scholarships, providing further incentives for educational tourists. This growth is particularly evident in European countries such as Germany, France, Spain, and the United Kingdom, where leading educational institutions, government initiatives, and high-quality facilities make these countries prime destinations for educational tourism.
The integration of technology is playing a significant role in the expansion of educational tourism. The use of virtual reality, augmented reality, mobile applications, and interactive digital platforms is enhancing the visitor experience by providing immersive and interactive educational experiences.
Collaboration with international education providers is also fueling the demand for educational tourism. By offering customizable educational experiences, providers can cater to the diverse needs and preferences of educational tourists, providing personalized itineraries, tailored programs, and flexible durations.
According to the report, European countries are actively promoting educational tourism as part of their strategy to boost local economies. Not only does this benefit the host country, but it also fosters personal and professional growth among students studying and interacting in a foreign environment.
The market’s potential is being further leveraged with the latest technologies such as artificial intelligence and virtual reality in teaching and learning processes. Key companies are designing tailored educational tours to suit students’ specific interests and employing digital marketing, especially social media, to promote their services and packages. This approach is positively influencing market development and is expected to maintain momentum in the years to come.
