Leveraging an established partnership with the University of Wollongong, Studiosity is actively developing further initiatives, with several pilots already underway.
Leveraging an established partnership with the University of Wollongong, Studiosity is actively developing further initiatives, with several pilots already underway.
Education technology company Studiosity is expanding its presence and collaborations in the Middle East, partnering with the United Arab Emirates University (UAEU) and the University of Sharjah.
UAEU, founded by Sheikh Zayed bin Sultan Al Nahyan, is among the region’s oldest universities, while the University of Sharjah, with 18,500 students, is one of the larger private Emirati universities.
The company has also appointed a regional director in Dubai to enhance its services.
Studiosity is an online service that provides writing feedback and study support to students at scale, enhancing the learning experience with global subject specialists.
The Australian firm launched a pilot program in the Middle East in 2022. It aims to enhance its business in the region through collaborations with local universities.
Leveraging an established partnership with the University of Wollongong, Studiosity is actively developing further initiatives, with several pilots already underway.
Chris Fitzpatrick, Studiosity’s general manager for APAC & Middle East, noted that their services align well with the Middle Eastern market, where 20 percent of the population is under 25 years of age.
“To have a few of the bigger local universities is incredibly valuable for our Middle Eastern strategy,” added Fitzpatrick.
Aided by Austrade, Studiosity is advancing in the Middle Eastern market, aligning with the region’s focus on higher education for economic growth. Collaborating with local universities, Studiosity’s established approach is gaining traction in the market.
“Integrity and ethical service delivery is a large part of our service offering. The Austrade team has helped us gain credibility in the market. Being there with the support of the Australian Government is important. We are pleased with the progress so far,” Fitzpatrick added,
Studiosity offers a service called Writing Feedback, allowing students to submit their essays and assignments for fast, formative feedback. Students can then apply the feedback, edit their assignments, and submit them to the university for grading.
It provides a virtual classroom service called Connect Live, where students can chat with subject specialists about feedback. Both the Writing Feedback and Connect Live services are available 24/7 and at scale.
The platform also ensures academic integrity by making all virtual classroom interactions transparently available to the institution through its online learning environment.
Various independent studies by universities globally have demonstrated that Studiosity’s services positively influence student grades, retention, confidence, and well-being.
With a reach of 1.6 million students in 200 universities across Australia, New Zealand, Canada, and the UK, Studiosity is directing its efforts toward the UAE and the broader Middle Eastern market.
The UAE presents an appealing market for international education, particularly as the region shifts from reliance on oil and fossil fuels, fostering investment in a knowledge-based economy. Proof of this is that in 2023, the UAE allocated 15 percent of its $17 billion budget to education.
The global exam preparation and tutoring market is expected to achieve a valuation of $70.67 billion by 2023, with a compound annual growth rate of 6.9 percent projected between 2022 and 2027, according to a Research and Markets report.
It added that by 2027, the market is estimated to reach $87.78 billion, although the CAGR is anticipated to slow down to 5.6 percent.
The Research and Markets report provides an in-depth analysis of market trends, regional shares, competitors’ market share, segmentation trends, and opportunities.
