Joe Persechino: Driving Global Expansion and Operational Excellence at Yugo
Joe Persechino: Driving Global Expansion and Operational Excellence at Yugo
In a strategic move to further bolster its leadership team and drive its global expansion, Yugo, the first global student housing brand and operator announces the arrival of Joe Persechino as global chief operating officer.
From London, Persechino, with Yugo’s executive leaders, will optimize asset performance, customer engagement, and loyalty through Yugo’s three core pillars –– YugoEco, YuPro, and YuGrow. Persechino will focus on leading a world-class team to support Yugo’s objectives by attracting and developing top sales, marketing, and operational talent with a winning culture and mindset. He will also further integrate student market data and intelligence into Yugo’s service offering to optimize customer and investor results.
Yugo’s mission is to support the student journey and Persechino will further Yugo’s commitment to delivering class-leading student experiences. This includes the continuous evolution of Yuniverse, Yugo’s technology stack to provide digital services with greater reach and connectivity to students globally.
Persechino is a student and residential housing specialist with over 20 years of experience in global operational real estate. He brings a wealth of senior leadership experience across major markets such as the USA and Europe, with a proven track record in developing businesses and teams to deliver operational results.
Persechino joins from AXA IM Alts — Real Assets, where he was head of residential and student accommodation, responsible for strategy, deal origination, and investment advice. Prior to that, he held positions at Global Student Accommodation and Unite Group.
“I am delighted to be part of Yugo’s journey during this pivotal phase of its evolution. My prior experience as an investor combined with a decade-plus of operational expertise will provide knowledge to support Yugo’s future as the first global operational brand with class-leading innovation and performance,” said Persechino.
Rui Barros, chief executive officer of Yugo, commented:
“I am delighted to welcome Joe to Yugo. His decades of experience across student and residential markets, from both the investor and operational perspective, will be invaluable as we continue to grow and strengthen the Yugo brand. Joe’s focus on operational excellence, with his track record developing businesses and high-performing teams, will be a tremendous asset.
About Yugo
Yugo is the first global student housing brand and operator created to enhance students’ overall experiences throughout and beyond college life. Yugo offers a truly differentiated living experience that is environmentally and socially conscious, emotionally supportive, and safe.
Yugo is the operator of over 110 student living spaces located in nine countries with over 40,000 student beds in over 70 of the top cities in the world for higher education.
Yugo is part of The Dot Group, founded by Nicholas Porter, a pioneer in global student living with more than 30 years of experience.
